Rule of Thirds

Rule of Thirds approached Tula House to revamp their interior restaurant gardens and to enliven their event space with new indoor and outdoor plants. Their vision was rooted in contrast: softening an otherwise industrial-feeling warehouse environment with elements that exude warmth and life. Rather than styling the space with greenery as a finishing touch, we developed the goal of making plant life a defining feature.

For Rule of Thirds, what began as a stark, industrial space now unfolds as a warm, natural environment. Guests are welcomed into modern spaces softened by living layers of texture. For our team, this project was an opportunity to stretch our creativity and our skill set. We loved working at a scale that fully demonstrates what holistic plant design can be. From concept to installation to ongoing care, we have transformed the space and now steward it as it continues to grow.

 

Taking our inspiration from tropical gardens, we knew we wanted to incorporate greenery that felt abundant, dimensional, and immersive. To craft this large-scale tropical installation, we turned to classic plants you would find in the heart of the tropics, such as Ficus elastica, Ficus lyrata, Monstera deliciosa, Philodendron selloum ‘Hope’, Sansevieria zeylanica, Zamioculcas zamiifolia, and Chamaedorea elegans.

These species were chosen for their sweeping architecture, sculptural silhouettes, and lush foliage. Their deep green tones counterbalance the wood, concrete, and metal featured throughout the space, allowing the decor to remain minimal without looking sparse.

With more than one hundred new plantings, this project required a keen eye for the design aspect of plantscaping. We collaborated with designer Gregory Beson to develop custom outdoor planters and indoor suspended shelving to seamlessly integrate the plants into the architecture and aesthetics of the space.

Off-the-rack vessels and shelves would have limited our vision for the space. Taking this custom approach allows the garden to read as intentional and cohesive, not just a collection of plants.

Find Inspiration

Tula House creates small- and grand-scale installations for commercial and residential clients in Brooklyn and beyond. With our passion for design and horticulture, we bring thriving beauty to homes, restaurants, office spaces, and any corner of your world that could use a little more life. Explore our projects and find inspiration.

More Tula Gardens


  • Tula House Plants

    Discover healthy, exceptional plants at Tula House. In our Greenpoint, Brooklyn plant shop, we showcase extraordinary arid and tropical greenery, along with the tools and resources you need to care for them.

  • Tula House Design

    We bring our love of design to everything we do. Our original products, from quirky apparel to NYC-inspired home decor, are created to spread our core philosophy that Plants Are Alive.

  • Tula House Gardens

    At Tula House, plantscaping is more than just adding a few trees or plants to your indoor or outdoor spaces. For our team, it’s a means of truly transforming spaces with living, breathing beauty. We invite you to browse our portfolio to start imagining the possibilities for your home or office.